Cream-colored tote bag with bold blue abstract text on a pink background.

Conservation & Commercial Work

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Conservation & Commercial Work 〰️

Rooted in a commitment to conservation, Emma's practice spans commercial design and fine art - creating stickers, character illustration, and branding for grassroots organisations, while also exploring botanical studies and flora and fauna with scientific curiosity and artistic sensitivity. Alongside her conservation clients, she brings the same considered approach to logos and branding for anyone who values identity design that is thoughtful, distinctive, and built to last.

Work With Emma

Sticker & Merchandise Design

A person holding a blue water bottle with a bird logo on it, standing outdoors in a grassy field with a scenic landscape in the background.
Illustration of a bird running on grass with hills in the background, and text arching above that reads 'Paraiti Catchment Care Group" "Flight of the Kōkako"
Bottles of water on a black railing with a city skyline and trees in the background.
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Campaign & Storytelling Visuals

Campaign and storytelling visuals designed to translate complex conservation ideas into accessible, engaging content, often through character and narrative, for use across social media, fundraising campaigns, and printed materials at in-person events.

Text reading 'Hippity Hoppity I need trees on your property' with a grey kōkako running among blue watercolour trees at the bottom, in watercolor style.

Logo & Brand Identity

GIS Services Limited

Working across horticulture, conservation, and mapping, the client required a logo that could represent all three areas. The final identity brings these together through a green leaf, kōkako motif, and koru-inspired form.

Year
2021

Logo of the Aorangi Holstein Friesian Club, featuring a grey mountain and braided river with a black and white Friesian cow silhouette in front and a blue circular border with the organization name.

Aorangi Holstein Friesian Club

Working within the Aorangi region, the client required a logo that captured both place and industry. The identity brings together a Friesian cow, braided river, and local mountain landscape to reflect this connection.

Year
2025

Cream and black illustration of a hand holding a detailed drawing of a bee with the text "The Artful Bee" above the bee.

The Artful Bee

The client, a beekeeper offering both services and beehive rentals, required a logo that reflected the intersection of function and artistry. The identity combines a detailed bee illustration with a hand motif to reference care, craft, and the integration of hives as functional garden installations.

Year
2022

A logo for Happibank Woodley Dairy Farm, established in 1942, featuring three black and white cow heads with light blue tags and green text on a white background.

Woodley Dairy Farm

The client, a family-run dairy farm, required a logo and supporting visuals for use across uniforms and merchandise. The identity incorporates the markings of specific cows and illustrations of farm pets, creating a personal connection to place. These designs were applied across hoodies, work shirts, puffer jackets, and stickers.

Year
2024